Vital Farms

How Austin-based Vital Farms because a leader in the movement toward a happier hen and better-tasting egg.

On a farm in a corner of northwest Arkansas, the maples and sycamores are starting to change color, their gold and rust contrasting with the lush, emerald pasture. The midmorning sun, already high over the rolling hills, tempers the late October chill. From outside the chicken house door, 24-year-old farmer Daniel Webb can hear—even feel—the anticipation.